I’ve been where you are—passionate about the power of coaching, confident that I could help people, and completely unsure how to talk about what I actually do. For years, I cobbled together language from the courses I’d taken and the coaches I admired, thinking I was creating good marketing. It never felt quite right, but I didn’t know what else to say.

Then I started paying attention—not just to what I was saying, but what people were actually hearing. That’s when everything changed.

Now, as the creator of the Endotype Formula and the host of the Raving Coaches podcast, I’ve helped hundreds of coaches discover the real work they’re here to do—and how to describe it in a way that’s clear, compelling, and completely their own. Not a script. Not a swipe file. Not another framework that only works for the person selling it. But a message that is theirs.

If your marketing feels off, if you’re constantly editing your bio, hesitating when someone asks what you do, or feeling like your “dream clients” never quite get it… it’s not because you’re bad at this. It’s because no one has helped you connect the dots between your coaching superpower and your client’s deepest need.

That’s what I’ll help you start doing in this workshop.

You don’t need another buzzword. You need your voice. Let’s find it.