Marketing strategies that work
Why does getting clients for your coaching business feel so hard?
You decided to become a coach to serve others.
But being in business for yourself feels risky. There is a constant worry about getting enough clients. What if it doesn’t work? And if we are honest, it often feels like it might not work.
26
Years Self-Employed
16
Years in Coaching
5
Businesses Built
492
Coaches Helped
I have been in the coaching business for 16 years and spoken to hundreds of coaches. The number one question coaches ask, even if they have been a coach for a while is:
How do I get clients .. and why does it feel so hard?
I can answer those questions and make it easier for you to get clients. There are 2 problems that make getting clients difficult.
Problem #1 : Most marketing advice was not built for coaching.
The marketers you have hired to help you were not trained to market coaching.
They know how to market toothpaste. Insurance. Coffee.
Services people already understand.
They tell you to simply,
“Niche down”
“Be visible, get on stage”
“Post daily”
Coaching is a completely different thing.
They don’t know how to market a change in thinking or a unique personal development idea … You're selling a change your potential clients cannot fully picture yet.
So the “normal” marketing advice is incomplete and just won’t work. You already know that because it hasn't worked for you.
Problem #2 : It’s hard to create marketing on your own that doesn’t confuse your clients.
When you talk about your work, everything feels important … it’s hard to know what your clients need to hear. You live inside your work, so close to it, that clearly explaining it to someone new feels impossible.
And when you explain what you do, you want to be seen as professional. We all do.
Professional. Capable. Respected. Successful
Unconsciously this desire to be seen in a specific way shifts your message.
You begin to justify your work.
Your message starts more about your credentials, and less about YOU.
You start to show a little less heart, a little more generic.
A little less vulnerable, a little more expertise.
Clients aren’t attracted by a confusing and generic message. When they hear your marketing they don’t realize you are the help they are looking for.
A great marketer can mirror back to you the work you do, in a way that your client can understand. Working alone on your marketing can only get you so far.
A Marketing Genius - Intuitive Marketer - Part Mentor, Part Marketer, Part Coach
Imagine what your business would be like if people understood what you do and how amazing your work is.
A steady stream of clients into your business is possible if potential clients immediately understand what you do and you get that message in front of the right people.
That can happen. That’s the work I do. There are only 6 things a coach needs to do to get clients and create a profitable business. The problem is they unusually do these 6 steps in the wrong order, and often skip the first step all together.
I help coaches with these 6 steps and make your coaching business feel easier and more fun.
When you work on your marketing again, I would love to have the privilege of working with you.
The Endotype Formula
I build all your marketing on who you are and based on your coaching superpowers. I created a proprietary system that identifies how each coach is uniquely designed to market.
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Client Attraction Course
Do you ever wonder why no one gets what you do? This comprehensive course helps you fix the way you explain your work so people finally lean in, ask questions, and buy.
C.S.I. Strategy Call
Everything starts with clarity, strategy and impact. In this 90-minute deep dive call we will figure out what’s actually happening in your marketing — and what needs to shift so clients can find you, understand you, and move forward, saying YES to your coaching program.
Connection and Direction Call
Free call to explore one problem you are experiencing right now and get you pointed in the right direction.
Raving Coaches Podcast
Putting coaching into the spotlight. Listen each week as we talk about the business of coaching, or apply to be a feature guest.
Guide to Hiring the Right Marketer or Coach
Coaches are heavily preyed upon. How can you choose a business coach or marketer that's legit and right for you? Download your guide here, including questions you need to ask before you hire them.
