Why Marketing Feels So Hard— And 6 Simple Steps That Fix It
Marketing your coaching business should be simple. But if it feels overwhelming, frustrating, or like you're just throwing spaghetti at the wall hoping something sticks—you’re not alone. Coaches are bombarded with advice: “Start a podcast! Post every day! Run ads! Create a funnel!” But here’s the problem—most of that advice is out of order. It skips straight to tactics before the foundation is set. That’s why so many coaches feel stuck, lost, or like nothing is working. And deeper than that? You might not be clear on what you're really building. Because you’re not just trying to market coaching. You’re building a unique body of work—something no one else could create but you. And when that comes into focus? Everything gets easier. The message becomes clear. The right clients find you. You stop chasing—and start attracting.
Marketing is Simple if You Keep It That Way
Marketing that works must be three things:
Simple – No more overcomplicating or guessing. Marketing works when it's clear, repeatable, and aligned.
Unique – What worked for someone else won’t necessarily work for you. Your strategy has to be built on your coaching superpowers and the distinct body of work you're here to share.
Strategic – Marketing is a step-by-step process, not a free-for-all. Jumping ahead to advanced tactics before nailing the basics leads to burnout and frustration.
The Six Steps to Marketing That Actually Works
Marketing your coaching business isn’t a mystery—it’s a formula. When done in the right order, marketing flows naturally, attracting clients without the struggle. If you’ve been trying everything and still aren’t seeing results, chances are you’re missing a step—or doing them out of order.And when you build your unique body of work using these six steps? Marketing becomes magnetizing.
1. Know What You Uniquely Do
YOU are the secret sauce of your coaching business. Before you do anything else, you need to understand what sets you apart. Your Endotype Formula holds the key. When you know your coaching superpowers, your body of work becomes obvious - and so does your niche. (Take the quiz here)
2. Identity-Aligned Branding
Branding isn’t just colors and fonts. It’s the energy of YOU. Great branding makes clients instantly recognize and trust you. As coaches, we are trading on trust—and your body of work deserves branding that honors the depth of who you are.
3. Create a Compelling Message
Your clients don’t care about your certifications or your process—they care about solving their problem. Your messaging must be clear, direct, and compelling, so the right people lean in and say, "Tell me more." Messaging is how your body of work gets translated into everyday language.
4. Meet Your People
Your clients are not just going to knock on your door today. Strategically, you have to place yourself where they’re hanging out. Whether it’s networking, social media, or speaking engagements, you need a plan to connect with the people who need your specific work—not just “coaching.”
5. Offer Smart Next Steps
New leads rarely jump straight into your high-ticket offer. Do you have a smart way for them to learn more about you, while being drawn deeper into your body of work? Smart next steps allow curiosity to build into commitment.
6. Sell with Compassion and Power
Selling isn’t about convincing—it’s about serving. When you truly believe you ARE the solution for your ideal clients, you can confidently offer them your programs. Sales should feel like a natural extension of your work—not a struggle. When you're deeply aligned to the work you're meant to bring into the world, selling becomes an invitation.
Marketing Is an Experiment—Let’s Run Yours Together
If your marketing isn’t working right now, it’s because one (or more) of these steps is missing, out of order, or hasn’t been tested properly.
Marketing is an experiment—one that requires testing, adjusting, and fine-tuning. That’s where I come in. As the Mad Scientist of Marketing, I help coaches like you turn your ideas, your gifts, and your vision into a clear, unique body of work—and then create a strategy to market it in a way that feels like you. You don’t need to be someone else. You need to understand what you're building and how to invite others into it.
If you know it's time to discover, develop and deliver your the work only you can do as a coach - let’s connect. Book a Simple Strategy Session today.
Still unsure if a strategy session is right for you? Check out these other resources to learn more about me, how I work and get some actionable advice on how you can start building a business that gets you paid
