Your Clients Are Waiting to Cheer

Coaching isn’t meant to happen in the dark. Every week on Raving Coaches, business strategist Laura Hulleman rolls out the cables, checks the mic, and flips on the floodlights so a different coach can own the stage. You’ll hear raw-backstage stories of bold offers, messy pivots, and the exact moments a coach’s work started turning clients into raving fans. Whether you’re scouting for fresh strategy, craving proof that it can be done your way, or sizing up the show before you jump on stage yourself—this feed is your all-access pass.

Listen, subscribe, and pass it on to the next coach who’s brave enough to plug in and play.

Top Ten Playlist You Need to Hear

How to Sell Coaching Without Feeling Salesy

Kristina Jensen brings her trauma-aware, connection-first approach to selling coaching—without scripts, pressure, or pretending to be someone you’re not. We talk about the three biggest mistakes coaches make when trying to sell, how to turn discovery calls into trust-building conversations, and why your client’s first objection probably isn’t the real one. If you’ve ever been burned by bro-marketing or felt frozen during a pitch, this conversation is your healing salve.

They break down Gurleen’s visibility–nurture–convert framework and explore how most coaches skip straight to the “sale” without building enough trust or desire first. If you’ve been spinning your wheels trying to mimic someone else’s Instagram strategy, this episode is your wake-up call to stop chasing virality and start building a business that actually sells.

🎤 Meet Your Host : Laura Hulleman

Hi, I am Laura Hulleman the host of the Raving Coaches podcast. I believe you as a coach are a Rock Star. You are changing the lives of your clients, their businesses, and their families. Sharing what you do as a coach will spotlight the help you clients need.

On this podcast, I’m the roadie—not the rockstar. After two decades in marketing, I built the Endotype Formula to help coaches step into the spotlight with their messaging. Every coach needs to have their own unique sound, not a template that sounds like everyone else. My job on Raving Coaches is simple: schedule the stars, wire the sound, and ask the hard questions that pull out the story under the passion. When I’m not backstage on the podcast, I’m leading strategy sessions, speaking on stages, and helping coaches build businesses that work—and work like them.

Encore Presentation-Best of the Best

Stop guessing what to say, what to post, and how to use social media.

In our 5-episode “Social Media Stage” we interviewed 5 different coaches who are effectively using social media to grow their fans and clientele—no cold DMs, no dancing trends, just aligned strategy. If you are tired of shouting into an empty void on social media, be sure you grab this playlist.


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