You’ve Tried Everything
Yet It Still Feels Like Nothing’s Working
You’ve rewritten your “what I do” statement more times than you can count.
You’ve dabbled in email marketing, created lead magnets, and posted consistently on social media.
You’ve spent thousands of dollars and countless hours on courses, workshops, and business coaches who all promised they knew exactly what you should do. But despite all of that—and even though you’re doing everything you’ve been told—clients still aren’t coming. And now, you’re left wondering:
What else can I do? What could it be?
Will this ever actually work?
Your Marketing Isn’t Broken—You’ve Just Been Solving the Wrong Problem
Most coaches I work with think they’re bad at marketing.
So they HIRE the next expert, LEARN a new system, COPY the method, IMPLEMENT all the things……and still don’t get clients. Not because they didn’t try hard enough.
But because none of those strategies were built for them. How many blueprints or frameworks have you bought from someone who said,
“This is how I built my business to six figures”?
I spent so much money hiring people to tell me what to do, thinking my efforts were the problem. That was the wrong problem. The problem is marketing your coaching business doesn’t require someone else's better “magic words.” Your coaching business needs marketing designed AROUND you!
Marketing that Works for Coaches
Marketing isn’t really complicated. It really is only Branding, Messaging and Strategy. The difference between marketing that works and marketing that doesn't is whether it is aligned to who you are.
If any of your three are built for someone else’s style, someone else’s energy, someone else’s personality, someone else’s unique way of being … they AREN'T going to work for you.
So how do you know if your branding, messaging and strategy are in alignment with you?
First take the Endotype Quiz then reflect on the questions below.
Branding
Branding is how your business makes people feel. Because you are your brand as a coach— it needs to capture your energy. But here is the trick, it has to capture the energy or vibe your clients already experience from you.
Does your current visual design, brand voice, and client experience mirror how your clients already see you? How do you know?
Messaging
Messaging is not just telling people what you do, but addresses the problems your client is experiencing, and the unique way you solve it.
Here’s a secret .. the way you uniquely solve it is predictable in your Endotype Formula!
How do your clients describe the problem they want to solve? Why do they really want to hire you instead of another coach?
Strategy
Strategy is the a sustainable, focused way you meet new people and move them closer to working with you. The best marketing strategy is simple and works with your strengths and way of thinking. You can force yourself to use other peoples strategy, but that is the fast road to burnout.
Does your current strategy weigh you down or energize you—and is it leading to stead clients?
Most business coaches and marketers will just tell you ... "Follow my system! It worked for me" ... and THAT is the very reason it may not work for you. By aligning your marketing with your Endotype Formula (your natural design) you will find it easier to attract your clients, easier to marketing and easier to close the sale.
Still Not Sure Who You Can Trust ?
We have all made bad investments in our business. I have sat across the table from dozens of coaches in tears telling me about the money they spent on “help” that didn’t work.
If you're not sure who to trust anymore, or who you should hire next, I made 2 downloadable guides:
How to Choose a Business Coach
How to Pick a Marketing Strategist
Each comes with a short video to help you make a smart decision for your next hire—based on what you need most right now.
How working with me is different?
You’ve probably hired coaches, had people help you market, and done the courses all before. So why should you expect working with me to be different?
I’m Not Just Another Coach Selling Another System
Why? First of all, I have spent the last 16 years in the coaching industry. Second, I have been self employed for 26 years of my life and built 5 profitable businesses. While doing so, I made all kinds of marketing mistakes. I also found things that worked.
But most importantly, my work is different because of the Endotype Formula system I created.
I am not going to give you a general framework for your marketing. I build all your marketing on who you are, how your designed, and what you do. From there we will create a custom formula that will build a bridge between you and your ideal clients.
You could try once again to do it yourself. And who knows, you might get closer this time. I believe you are capable, hard working and apply the marketing advice you are given. That challenge I think you, and all of us have, is seeing yourself, your unique design and your coaching superpowers in the way that I (and your ideal clients) already can.
Effective marketing is all about creating alignment with how you’re designed. When you show up naturally as who you are, everything changes. THAT is what I do!
Honest feedback from just a few of our coach clients.
Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here
Need help right now?
What is the biggest struggle, bottleneck or dysfunction in your business right now? Would you like some quick, direct advice on how to solve it?
In this free 20-minute call, we’ll get clear on the biggest problem you’re facing—and I’ll point you toward the best next step. Some of solutions I share are,
A podcast episode or blog that address your challenge
A group or community that could help
A course or program
An expert that I can connect you with to get more answers.
This call is not a bait and switch sales trap. I hate those as much as you. It’s a chance to have 20 minutes with someone who has learned a lot about coaching over the last decade.
🎙 Featured Podcast Episode
"Business Skills New Coaches Miss"
In this episode my guest Tammy Johnston and I tackle one of the biggest traps new (and old) coaches fall into—focusing on the wrong things, like perfecting their logo instead of actually getting clients. Tammy shares hard-earned lessons on setting up systems, managing finances, and shifting from an employee mindset to a business owner mindset. Plus, she gets real about the courage it takes to run a business and how she made the leap herself.
👉 Listen + Explore the Podcast Library
Whether you ever choose to work with me or not,
I want you to hear this, I believe in you and your coaching.
I think you have something amazing and special to offer this industry. Just because you don’t have all the clients you want yet, doesn’t mean anything about you as a coach.
Your clients are already out there. They’re aching. They’re stuck. They’re searching for someone who gets it—someone like you. They NEED your coaching.
But if they don’t know you exist?
If your message doesn’t speak to them?
If your marketing doesn’t make them feel like they can trust you?
It helps no one.
Not them.
Not you.
Don’t be the best-kept secret in coaching.
